Your company’s presence in Google search goes beyond individual pages. Organization schema markup helps establish your brand identity, connect your social profiles, and potentially earn a Knowledge Graph panel.
This guide shows you how to implement Organization schema to build authority for your brand.
What is Organization Schema?
Organization schema is structured data that describes a company, business, or organization. It tells search engines about:
- Company name and legal structure
- Logo and brand assets
- Contact information
- Social media profiles
- Founding date and founders
- Location and area served
This information helps Google understand your brand entity and can contribute to your Knowledge Graph panel.
Where Organization Schema Helps
Knowledge Graph Panel
The information box that appears on the right side of search results for branded queries.
Branded Search Results
Enhanced appearance for searches of your company name.
Social Profile Connection
Links your website to your social media presence.
Logo Display
Your logo may appear in search results and Knowledge Graph.
Google Business Integration
Helps connect your website to your Google Business Profile.
Required Properties
At minimum, include:
- @type - Organization (or more specific type)
- name - Official company name
- url - Company website
Recommended Properties
For comprehensive organization markup:
- logo - Company logo
- sameAs - Social media profiles
- contactPoint - Customer service info
- address - Physical address
- foundingDate - When established
- founders - Who founded it
- description - About the company
- email - Contact email
- telephone - Phone number
Complete Organization Schema Example
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Tech Innovations Inc",
"alternateName": "TechInno",
"url": "https://techinnovations.com",
"logo": "https://techinnovations.com/images/logo.png",
"description": "Tech Innovations Inc is a leading software development company specializing in enterprise solutions and digital transformation.",
"foundingDate": "2010-03-15",
"founders": [
{
"@type": "Person",
"name": "John Smith",
"url": "https://techinnovations.com/team/john-smith"
},
{
"@type": "Person",
"name": "Jane Doe",
"url": "https://techinnovations.com/team/jane-doe"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "500 Technology Drive",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94102",
"addressCountry": "US"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-555-123-4567",
"contactType": "customer service",
"availableLanguage": ["English", "Spanish"],
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "+1-555-987-6543",
"contactType": "sales",
"availableLanguage": "English"
}
],
"sameAs": [
"https://www.facebook.com/techinnovations",
"https://twitter.com/techinnovations",
"https://www.linkedin.com/company/techinnovations",
"https://www.instagram.com/techinnovations",
"https://www.youtube.com/techinnovations"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 50,
"maxValue": 100
},
"slogan": "Innovation for Tomorrow"
}Organization Types
Use specific types when applicable:
Corporation
"@type": "Corporation"LocalBusiness
For businesses with physical locations:
"@type": "LocalBusiness"EducationalOrganization
"@type": "EducationalOrganization"GovernmentOrganization
"@type": "GovernmentOrganization"NonprofitOrganization
"@type": "NGO"SportsOrganization
"@type": "SportsOrganization"Logo Requirements
Technical Specifications
- Format: PNG, JPG, or WebP
- Minimum size: 112x112 pixels
- Recommended: Square format or standard logo dimensions
- Should be on a light background (for Knowledge Graph)
Implementation
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png",
"width": 600,
"height": 200
}Or simply:
"logo": "https://example.com/logo.png"Social Profile Linking
Include all official social profiles:
"sameAs": [
"https://www.facebook.com/yourcompany",
"https://twitter.com/yourcompany",
"https://www.linkedin.com/company/yourcompany",
"https://www.instagram.com/yourcompany",
"https://www.youtube.com/c/yourcompany",
"https://www.pinterest.com/yourcompany",
"https://github.com/yourcompany"
]These help Google connect your brand across platforms.
Contact Points
Define different contact methods:
Customer Service
{
"@type": "ContactPoint",
"telephone": "+1-800-555-1234",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US"
}Technical Support
{
"@type": "ContactPoint",
"telephone": "+1-800-555-5678",
"contactType": "technical support",
"availableLanguage": ["English", "Spanish"]
}Sales
{
"@type": "ContactPoint",
"email": "[email protected]",
"contactType": "sales"
}Parent Organization
For subsidiaries or divisions:
{
"@type": "Organization",
"name": "Tech Innovations Asia",
"parentOrganization": {
"@type": "Organization",
"name": "Tech Innovations Inc",
"url": "https://techinnovations.com"
}
}Department/SubOrganization
For company divisions:
{
"@type": "Organization",
"name": "Tech Innovations Inc",
"department": [
{
"@type": "Organization",
"name": "Engineering Department"
},
{
"@type": "Organization",
"name": "Marketing Department"
}
]
}Where to Place Organization Schema
Homepage (Recommended)
Place Organization schema on your homepage for site-wide authority.
About Page
Also appropriate for your company’s About page.
All Pages (WebSite Schema)
You can also include organization info within WebSite schema on all pages.
Combining with WebSite Schema
For comprehensive site markup:
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Tech Innovations",
"url": "https://techinnovations.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://techinnovations.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"name": "Tech Innovations Inc",
"logo": "https://techinnovations.com/logo.png"
}
}Common Mistakes
1. Missing Social Profiles
Include all official social accounts.
2. Outdated Information
Keep contact info and addresses current.
3. Wrong Organization Type
Use the most specific type that applies.
4. Poor Quality Logo
Ensure logo meets size and quality requirements.
5. Inconsistent Name
Use the same official name across all schema.
Generate Your Organization Schema
Use our free Organization Schema Generator to create valid markup for your company.
Enter your:
- Company name and description
- Logo URL
- Address and contact info
- Social media profiles
- Founding information
Get properly formatted JSON-LD ready to add to your website.
Measuring Impact
Track these metrics:
Search Console
- Branded search impressions
- Knowledge Graph appearances
- Rich result displays
Brand Monitoring
- Brand mention tracking
- Social profile traffic from search
- Knowledge Graph panel accuracy
Conclusion
Organization schema is foundational for establishing your brand’s presence in Google. While it may not produce immediate visible rich results like FAQ or Product schema, it contributes to Google’s understanding of your brand entity.
Implement Organization schema on your homepage with complete, accurate information. Keep it updated as your company grows and evolves.
Combined with consistent NAP (Name, Address, Phone) information and active social profiles, Organization schema helps build long-term brand authority in search.
Need help building your brand’s online presence? I can help you implement Organization schema and optimize your brand’s visibility in search. Get in touch for a consultation.