SaaS (Software as a Service) websites have unique structured data needs. The right schema markup helps Google understand your software product, pricing model, and customer reviews.
This guide covers the essential schema types for SaaS websites.
Essential Schema Types for SaaS
1. SoftwareApplication
The primary schema type for SaaS products:
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "ProjectFlow",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web browser",
"description": "Project management software for teams of all sizes. Track tasks, collaborate, and deliver projects on time.",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": 0,
"highPrice": 99,
"offerCount": 3
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 1247
},
"screenshot": "https://example.com/screenshots/dashboard.png",
"featureList": "Task Management, Team Collaboration, Time Tracking, Reporting"
}2. Organization
Establish your company identity:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ProjectFlow Inc",
"url": "https://projectflow.com",
"logo": "https://projectflow.com/logo.png",
"sameAs": [
"https://twitter.com/projectflow",
"https://linkedin.com/company/projectflow"
],
"foundingDate": "2018",
"description": "We build tools that help teams work better together."
}3. WebApplication (Alternative)
For browser-based apps:
{
"@context": "https://schema.org",
"@type": "WebApplication",
"name": "ProjectFlow",
"url": "https://app.projectflow.com",
"browserRequirements": "Requires Chrome, Firefox, Safari, or Edge",
"applicationCategory": "Project Management",
"operatingSystem": "All"
}4. FAQ Schema
Answer common questions about your software:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is there a free trial?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we offer a 14-day free trial with full access to all features. No credit card required."
}
},
{
"@type": "Question",
"name": "Can I cancel anytime?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. You can cancel your subscription at any time with no penalties. Your data remains accessible for 30 days after cancellation."
}
}
]
}Pricing Page Schema
Subscription Pricing
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "ProjectFlow Pro",
"offers": [
{
"@type": "Offer",
"name": "Monthly Subscription",
"price": 29,
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": 29,
"priceCurrency": "USD",
"billingDuration": "P1M"
}
},
{
"@type": "Offer",
"name": "Annual Subscription",
"price": 290,
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": 290,
"priceCurrency": "USD",
"billingDuration": "P1Y"
},
"description": "Save 17% with annual billing"
}
]
}Tiered Pricing
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "ProjectFlow",
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": 0,
"highPrice": 99,
"offerCount": 3,
"offers": [
{
"@type": "Offer",
"name": "Free",
"price": 0,
"description": "For individuals, up to 3 projects"
},
{
"@type": "Offer",
"name": "Pro",
"price": 29,
"description": "For teams, unlimited projects"
},
{
"@type": "Offer",
"name": "Enterprise",
"price": 99,
"description": "For large organizations, advanced features"
}
]
}
}Features Page Schema
Describe software capabilities:
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "ProjectFlow",
"featureList": [
"Task and project management",
"Team collaboration tools",
"Time tracking and reporting",
"Kanban and Gantt views",
"Third-party integrations",
"Mobile apps for iOS and Android"
],
"softwareRequirements": "Modern web browser",
"memoryRequirements": "No installation required"
}Integration Page Schema
If you have an integrations marketplace:
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "ProjectFlow",
"softwareAddOn": [
{
"@type": "SoftwareApplication",
"name": "Slack Integration",
"description": "Get project notifications in Slack"
},
{
"@type": "SoftwareApplication",
"name": "Google Drive Integration",
"description": "Attach files directly from Google Drive"
}
]
}Reviews and Testimonials
Aggregate Rating
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "ProjectFlow",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"bestRating": 5,
"worstRating": 1,
"ratingCount": 2456,
"reviewCount": 892
}
}Individual Reviews
{
"@type": "Review",
"itemReviewed": {
"@type": "SoftwareApplication",
"name": "ProjectFlow"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": {
"@type": "Person",
"name": "Sarah K."
},
"reviewBody": "ProjectFlow transformed how our team works. We've increased productivity by 40%.",
"datePublished": "2025-01-10"
}Important: Only use reviews from actual customers who used your software.
Blog and Resource Pages
Article Schema for Blog
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "10 Project Management Best Practices",
"author": {
"@type": "Person",
"name": "John Smith",
"jobTitle": "Content Marketing Manager"
},
"publisher": {
"@type": "Organization",
"name": "ProjectFlow"
},
"datePublished": "2025-01-15"
}HowTo for Tutorials
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Set Up Your First Project in ProjectFlow",
"step": [
{
"@type": "HowToStep",
"name": "Create account",
"text": "Sign up for a free account at projectflow.com"
},
{
"@type": "HowToStep",
"name": "Create project",
"text": "Click 'New Project' and enter your project name"
}
]
}Documentation Schema
For help docs and knowledge bases:
{
"@context": "https://schema.org",
"@type": "TechArticle",
"headline": "API Authentication Guide",
"description": "Learn how to authenticate with the ProjectFlow API",
"proficiencyLevel": "Intermediate",
"dependencies": "API key required",
"author": {
"@type": "Organization",
"name": "ProjectFlow"
}
}Complete Homepage Example
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"name": "ProjectFlow",
"url": "https://projectflow.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://projectflow.com/search?q={search_term}",
"query-input": "required name=search_term"
}
},
{
"@type": "Organization",
"name": "ProjectFlow Inc",
"url": "https://projectflow.com",
"logo": "https://projectflow.com/logo.png",
"sameAs": [
"https://twitter.com/projectflow",
"https://linkedin.com/company/projectflow"
]
},
{
"@type": "SoftwareApplication",
"name": "ProjectFlow",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"offers": {
"@type": "AggregateOffer",
"lowPrice": 0,
"highPrice": 99,
"priceCurrency": "USD"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 1247
}
}
]
}Best Practices for SaaS
- Use SoftwareApplication - Most appropriate for SaaS
- Show pricing clearly - Include all tiers
- Only genuine reviews - No fabricated testimonials
- Keep updated - Update when pricing changes
- Add FAQ - Answer common buyer questions
- Include screenshots - Visual representation
Generate Your SaaS Schema
Use our JSON-LD Schema Generator for various SaaS page types:
- Organization Schema - Company info
- FAQ Schema - Common questions
- Review Schema - Customer testimonials
- Article Schema - Blog content
Conclusion
SaaS websites benefit from comprehensive schema markup that communicates software features, pricing, and social proof. Focus on SoftwareApplication for product pages, FAQ for common questions, and proper review schema for testimonials.
Keep your schema updated as pricing and features change, and always ensure reviews come from genuine customers.
Need help with your SaaS website’s SEO? I can help you implement comprehensive schema markup and improve your software’s visibility in search. Get in touch for a consultation.