Lead Enrichment Automation with n8n
Transform anonymous website visitors and basic form submissions into rich, actionable prospect profiles. Automatically enrich every lead with company data, decision-maker information, and buying signals.
The Problem
Marketing teams capture leads but pass along minimal information—just an email and maybe a name. Sales teams waste hours researching prospects manually, and many leads go unqualified because there's no time to investigate every one.
How n8n Solves This
n8n workflows automatically enrich incoming leads with company data (size, industry, revenue), LinkedIn profiles of key decision-makers, technographic data (what tools they use), and intent signals. The enriched lead is scored, routed to the right rep, and arrives with a complete prospect profile ready for outreach.
"As an n8n Verified Creator, I built a lead enrichment system for a marketing agency that identifies 280 leads per day from previously anonymous website traffic. The key insight: combine IP-based identification with form submissions and behavioral data for the most complete prospect profiles. This transformed their client's sales pipeline overnight.
n8n Verified Creator
Key Features
Integrations Used
Implementation Process
Our proven approach to delivering your automation
Discovery
Audit current lead sources and data gaps
Design
Select enrichment data providers (Clearbit, Clay, Apollo)
Development
Build enrichment workflows triggered by lead events
Testing
Configure field mapping to CRM
Deployment
Set up lead scoring based on enriched attributes
Support
Create notification workflows for sales team
Get Lead Enrichment for Your Industry
Select your industry for a tailored solution
Calculate Your Lead Enrichment ROI
Frequently Asked Questions
How many leads can be enriched per day?
There's no practical limit with n8n automation. One implementation I built enriches 280+ leads per day from previously anonymous website traffic. The bottleneck is usually your data provider's API limits, not n8n.
What data sources do you use for enrichment?
I integrate with Clearbit, Apollo.io, Clay, LinkedIn Sales Navigator, RB2B (for anonymous visitor identification), and others based on your needs. The key is combining multiple sources for the most complete picture.
Can you identify anonymous website visitors?
Yes, using tools like RB2B or Clearbit Reveal, we can identify companies visiting your website even before they fill out a form. This is especially powerful for B2B companies with high-value traffic.
How accurate is automated lead enrichment?
Accuracy depends on the data providers, but typically 80-95% of B2B leads can be enriched with company data. I build in verification steps and flag leads that need manual review.
Ready to Implement Lead Enrichment?
Let's discuss how this automation can transform your workflow.