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Indonesia Tax Information

11% PPN

PPN is 11%. PKP registration required above Rp 4.8 billion/year. E-Faktur mandatory.

Brand Strategist Services to Invoice

  • Brand positioning strategy ($5K-25K)
  • Brand audit & competitive analysis
  • Messaging framework development
  • Brand architecture consulting
  • Naming & tagline development
  • Brand voice & tone guidelines
  • Stakeholder alignment workshops
  • Brand launch strategy

Invoice Requirements in Indonesia

NPWP
PKP number
Client NPWP
Invoice number
PPN (11%)
e-Faktur
Total in IDR

Payment Terms

Three-phase billing: 40% at project kickoff, 30% at strategy presentation, 30% on final deliverable approval. Additional revisions beyond scope billed at $250/hour.

TunaiNet 14Net 30Net 45

Payment Methods in Indonesia

Bank TransferGoPayOVODANAVirtual Account

Brand Strategist Invoice Tips

  • Structure invoices by project phase (Discovery, Strategy, Activation)
  • Include workshop facilitation as separate line item
  • Note number of stakeholder interviews conducted
  • Reference brand deliverables by document name
  • Specify revision rounds included in scope

Frequently Asked Questions

What tax rate applies to brand strategist invoices in Indonesia?

Indonesia has 11% PPN. PPN is 11%. PKP registration required above Rp 4.8 billion/year. E-Faktur mandatory.

What payment methods are common for brand strategists in Indonesia?

Common payment methods in Indonesia include: Bank Transfer, GoPay, OVO, DANA, Virtual Account. Three-phase billing: 40% at project kickoff, 30% at strategy presentation, 30% on final deliverable approval. Additional revisions beyond scope billed at $250/hour.

What should brand strategist invoices include in Indonesia?

Your invoice should include: NPWP, PKP number, Client NPWP, Invoice number. For brand strategist services specifically, also include: Brand positioning strategy ($5K-25K), Brand audit & competitive analysis, Messaging framework development.

How much should brand strategists charge?

Brand strategy pricing varies significantly by scope and client size. Startup brand positioning: $5,000-15,000. Mid-market rebrand strategy: $25,000-75,000. Enterprise brand architecture: $75,000-250,000+. Day rates for workshops typically run $2,500-5,000. Always price based on business impact, not just hours worked.

What should a brand strategy invoice include?

Break down invoices by deliverable phases: Discovery (interviews, audit, research), Strategy (positioning, messaging, architecture), and Deliverables (guidelines, playbooks, templates). List workshops separately with attendee count. Include any third-party costs like research tools or stock assets.

What is PPN rate?

11% as of April 2022, with plans to increase to 12% in 2025.