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Panama Tax Information

7% ITBMS

ITBMS is 7% (10% for alcohol/tobacco). No income tax on foreign income. RUC required.

Brand Strategist Services to Invoice

  • Brand positioning strategy ($5K-25K)
  • Brand audit & competitive analysis
  • Messaging framework development
  • Brand architecture consulting
  • Naming & tagline development
  • Brand voice & tone guidelines
  • Stakeholder alignment workshops
  • Brand launch strategy

Invoice Requirements in Panama

RUC number
DGI registration
Client RUC
Invoice number
ITBMS (7%)
Total in PAB/USD

Payment Terms

Three-phase billing: 40% at project kickoff, 30% at strategy presentation, 30% on final deliverable approval. Additional revisions beyond scope billed at $250/hour.

Contado15 días30 díasCrédito

Payment Methods in Panama

Bank TransferBanco GeneralBanistmoCredit CardCash USD

Brand Strategist Invoice Tips

  • Structure invoices by project phase (Discovery, Strategy, Activation)
  • Include workshop facilitation as separate line item
  • Note number of stakeholder interviews conducted
  • Reference brand deliverables by document name
  • Specify revision rounds included in scope

Frequently Asked Questions

What tax rate applies to brand strategist invoices in Panama?

Panama has 7% ITBMS. ITBMS is 7% (10% for alcohol/tobacco). No income tax on foreign income. RUC required.

What payment methods are common for brand strategists in Panama?

Common payment methods in Panama include: Bank Transfer, Banco General, Banistmo, Credit Card, Cash USD. Three-phase billing: 40% at project kickoff, 30% at strategy presentation, 30% on final deliverable approval. Additional revisions beyond scope billed at $250/hour.

What should brand strategist invoices include in Panama?

Your invoice should include: RUC number, DGI registration, Client RUC, Invoice number. For brand strategist services specifically, also include: Brand positioning strategy ($5K-25K), Brand audit & competitive analysis, Messaging framework development.

How much should brand strategists charge?

Brand strategy pricing varies significantly by scope and client size. Startup brand positioning: $5,000-15,000. Mid-market rebrand strategy: $25,000-75,000. Enterprise brand architecture: $75,000-250,000+. Day rates for workshops typically run $2,500-5,000. Always price based on business impact, not just hours worked.

What should a brand strategy invoice include?

Break down invoices by deliverable phases: Discovery (interviews, audit, research), Strategy (positioning, messaging, architecture), and Deliverables (guidelines, playbooks, templates). List workshops separately with attendee count. Include any third-party costs like research tools or stock assets.

What is Panama's ITBMS rate?

Panama applies 7% ITBMS on most goods and services. Higher rates for alcohol, tobacco, hotels. Exports exempt.