Which JSON-LD Schema Should You Generate?
Start with the schema type that matches the visible
content on your page. Structured data works best when
it describes what users can actually read, not hidden
content added only for search engines.
For blog posts and tutorials
Use Article schema for guides, case studies, and technical notes. Add FAQ schema only when the questions and answers are visible on the page.
Generate Article Schema →
For local service businesses
Use Local Business schema on the homepage or location page. Keep the name, address, phone, opening hours, and service area consistent with your Google Business Profile.
Generate Local Business Schema →
For e-commerce and offers
Use Product schema only when the page includes a real product, price, availability, and seller information that users can verify.
Generate Product Schema →