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Germany Tax Information

19% MwSt (standard)

MwSt/USt is 19% standard, 7% reduced. Kleinunternehmer exemption under €22,000 annual revenue.

Art Director Services to Invoice

  • Campaign art direction ($10K-50K)
  • Photo shoot direction ($500-2K/day)
  • Video creative direction
  • Brand visual identity oversight
  • Creative concept development
  • Team creative leadership
  • Client presentation & pitches
  • Production vendor management

Invoice Requirements in Germany

Business name
Steuernummer or USt-IdNr
Client details
Sequential invoice number
Invoice and delivery date
Net amount, tax rate, tax amount
Gross total

Payment Terms

Creative fees: 50% on concept approval, 50% on final delivery. Production costs billed at cost plus 15-20% markup. Usage extensions quoted separately based on territory and duration.

Sofort fällig14 Tage netto30 Tage nettoSkonto 2% bei 10 Tagen

Payment Methods in Germany

SEPA Bank TransferPayPalGiropayKreditkarte

Art Director Invoice Tips

  • Separate creative fees from production pass-through costs
  • Specify usage rights and territories clearly
  • Include pre-production days (concepting, casting, scouting)
  • Note post-production oversight hours
  • Reference campaign deliverables by format and size

Frequently Asked Questions

What tax rate applies to art director invoices in Germany?

Germany has 19% MwSt (standard). MwSt/USt is 19% standard, 7% reduced. Kleinunternehmer exemption under €22,000 annual revenue.

What payment methods are common for art directors in Germany?

Common payment methods in Germany include: SEPA Bank Transfer, PayPal, Giropay, Kreditkarte. Creative fees: 50% on concept approval, 50% on final delivery. Production costs billed at cost plus 15-20% markup. Usage extensions quoted separately based on territory and duration.

What should art director invoices include in Germany?

Your invoice should include: Business name, Steuernummer or USt-IdNr, Client details, Sequential invoice number. For art director services specifically, also include: Campaign art direction ($10K-50K), Photo shoot direction ($500-2K/day), Video creative direction.

How do art directors structure their fees?

Art directors typically separate creative fees from production management. Creative day rates range $750-2,500 depending on market and experience. Campaign fees ($10K-75K) include concepting, team direction, and client management. Always separate pre-production, shoot days, and post-production oversight. Production markup (15-20%) compensates for vendor coordination.

How should usage rights affect art direction invoices?

Usage rights significantly impact pricing. A single social media campaign might be base rate, but adding OOH, broadcast, or extended territories can 2-5x the creative fee. Specify in your invoice: channels (digital, print, broadcast), territories (regional, national, global), and duration (3 months, 1 year, perpetual). Quote usage extensions separately.

What is required on German invoices?

§14 UStG requires: names, addresses, tax number, invoice number, date, description, VAT breakdown, total.