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Germany Tax Information

19% MwSt (standard)

MwSt/USt is 19% standard, 7% reduced. Kleinunternehmer exemption under €22,000 annual revenue.

Marketing Consultant Services to Invoice

  • Marketing strategy
  • Campaign planning
  • Brand positioning
  • Market research
  • Go-to-market strategy
  • Marketing audit
  • Performance analysis

Invoice Requirements in Germany

Business name
Steuernummer or USt-IdNr
Client details
Sequential invoice number
Invoice and delivery date
Net amount, tax rate, tax amount
Gross total

Payment Terms

Project-based with milestones. Retainer for ongoing advisory.

Sofort fällig14 Tage netto30 Tage nettoSkonto 2% bei 10 Tagen

Payment Methods in Germany

SEPA Bank TransferPayPalGiropayKreditkarte

Marketing Consultant Invoice Tips

  • Reference campaign names
  • Include deliverables
  • Note media spend separately
  • Document strategy sessions
  • Track metrics delivered

Frequently Asked Questions

What tax rate applies to marketing consultant invoices in Germany?

Germany has 19% MwSt (standard). MwSt/USt is 19% standard, 7% reduced. Kleinunternehmer exemption under €22,000 annual revenue.

What payment methods are common for marketing consultants in Germany?

Common payment methods in Germany include: SEPA Bank Transfer, PayPal, Giropay, Kreditkarte. Project-based with milestones. Retainer for ongoing advisory.

What should marketing consultant invoices include in Germany?

Your invoice should include: Business name, Steuernummer or USt-IdNr, Client details, Sequential invoice number. For marketing consultant services specifically, also include: Marketing strategy, Campaign planning, Brand positioning.

How should marketing consultants price services?

Project-based for campaigns, retainer for ongoing advisory. Base on scope and expected ROI.

Should media spend be on the invoice?

Keep media spend separate from consulting fees. Either pass through or have client pay directly.

What is required on German invoices?

§14 UStG requires: names, addresses, tax number, invoice number, date, description, VAT breakdown, total.